What is Composable Commerce, and How Can it Elevate Your Business Ops?
In the rapidly evolving digital world, your business needs flexible, modular solutions that can grow. E-commerce constantly transforms its efficiency and tactics to keep up with the current digital marketing landscape. If you’re noticing roadblocks in implementing current best practices with your system, it may be time to introduce Composable Commerce.
This innovative approach aligns with all aspects of your customer-facing and back-end systems to deliver a seamless online experience.So, what exactly is composable commerce, and what can it do for you? Let’s dive in and leave you with a better understanding of how to transform your business operations.
What is Composable Commerce?
Let’s start with the basics — what even is it? Composable commerce refers to a specific approach to building e-commerce platforms in software design. This shift from traditional, all-in-one, platforms means businesses can integrate multiple technologies into a modular approach.
Unlike traditional commerce routes, composable methods have fewer pre-built frameworks, allowing for more flexibility when adjusting to the current market or consumer needs. Composable commerce is a collection of the best-in-breed services meant to fit your business model.
Composable vs traditional
With traditional e-commerce methods, businesses become extremely limited in adapting and changing to market conditions based on the pre-set features locked into their platforms. Unlike options with little customization, composable commerce tailors its systems to deliver the desired user experience.
Composable vs Headless
A common misconception is that composable commerce is the opposite of headless commerce. Or perhaps you’ve heard the two terms used interchangeably. While headless and composable commerce uses a backend API for integration, composable options take capabilities to the next level.
In headless integrations, the front-end UI (presentation layer) is separated from the back end. Another way to say this is that they are on different servers. In reality, every composable site is headless. However, composable commerce uses a more modular headless site driven by multiple services.
With this methodology, you can swap almost any function out for another due to all modules being exposed through separate APIs. So, using composable allows your search, checkout, inventory management, and subscriptions to be individualized modular components. Headless will only present some interactions to be overwritten through an extensible app store or specified alternatives.
Advantages of Composable Commerce
1. Personalization & customization
Composable Commerce gives your businesses unprecedented opportunities by personalizing your customers' time on your platform. Specific software solutions become tailored to your customer, providing a best-in-class user experience without additional labor. The unique characteristics of your customers are seamlessly integrated with any adjustments you make to campaign, pricing, or other marketing initiatives.
2. Customer experience
When you use best-in-class software, you have created a natural and enjoyable experience for your customers navigating your website and using its features. Give your users a touchpoint that is accurate and effective in moving them through the sales funnel. An enjoyable experience for your clients not only makes a happy customer but more importantly, a loyal one.
3. Cost-effective & efficient
Operational optimization is one of the shiniest qualities of composable commerce. Choosing a cost-effective solution based on function instead of hoping for success from a one-size-fits-all system immediately reduces your overhead. By only paying for the features you use, you have streamlined the unnecessary aspects of your operations. The ability to adapt quickly and make changes based on market responses will save you time and money versus investing in outdated processes.
Why use it for B2B?
The benefit of composable commerce is you can use the best-in-breed software for anything you want to do. Composable commerce can accommodate complex requirements as well as last-minute simple adjustments.
It’s like building a website with all the maize and blue Wolverine Lego blocks and then deciding you are now a Lions fan. So you keep the blue, swap the maize for white, and add a silver Lego block.
Another example would be effortlessly swapping out your default search algorithm for an advanced Melisearch or Algolia search algorithm. Or you can upgrade subscriptions or payment processors as your needs change.
How to Get Started
Getting started with composable commerce begins with building a digital strategy that matures with ease. Once your needs have been assessed, it’s time to choose the best-in-class company to kick off your process. Integrate your solutions and remember to continually adapt and adjust because if one thing remains the same: the customer market will be changing. Learn more about our digital commerce options, or contact our team to see how we can help.